QUALITY DISCLOSURE AND CERTIFICATION: THEORY AND PRACTICE

Abstract

This essay reviews the theoretical and empirical literature on quality disclosure and certification. After
comparing quality disclosure with other quality assurance mechanisms and describing a brief history
of quality disclosure, we address three key theoretical issues: (i) Why don't sellers voluntarily disclose
through a process of "unraveling?" (ii) When should government mandate disclosure? and (iii) Do
certifiers necessarily report unbiased and accurate information? We further review empirical evidence on these issues, with a particular focus on healthcare, education, and finance. The empirical review covers quality measurement, the effect of third party disclosure on consumer choice and seller behavior, as well as the economics of certifiers.